This is the 2nd of 2 major projects that I worked on in 2023 that celebrated all 6 generations of Camaro.
Camaro: An American Icon was created for the vehicle turntable display within GM World inside the Renaissance Center in Detroit, Michigan. This project took a special look at the history of Camaro by displaying vehicle properties provided by GM’s Heritage Center from all 6 generations along with vehicle-specific content.
Role
Creative Director
Client
General Motors, Chevrolet
Agency
Jack Morton Worldwide
Production Partner
Green Sky
Post-production Partner
Switch Post
LED Display Visualizer
Reader Rail Video: Second Generation