Summary

Experienced Creative Director with a proven track record of driving impactful creative strategies and delivering high-quality projects across diverse mediums. Adept at leading cross-functional teams and cultivating strong client relationships. Skilled in graphic design, branding, digital media production, and content creation.

Work Experience

Creative Director / Creative Producer

Freelance (2020-Present)

  • Collaborates with clients to understand their unique needs and objectives, offering tailored creative solutions including graphic design, branding, digital media production, and content creation.
  • Develops comprehensive creative strategies to effectively communicate brand messages and engage target audiences, leading creative direction and strategic planning for diverse client projects.
  • Manages all aspects of project lifecycle from initial concept development and design to final delivery and client satisfaction, overseeing project execution, timelines, budgets, and resources.
  • Cultivates strong client relationships through clear communication, professionalism, and a commitment to delivering high-quality work, collaborating with clients, internal teams, and external vendors to exceed expectations.
  • Serves as the main point of contact throughout the project lifecycle, building and maintaining strong client relationships while ensuring alignment with brand objectives and target audience.

Digital Photographer

Freelance (2013-Present)

  • Collaborates with clients to deliver high-quality photographs for various purposes.
  • Conducts photo shoots and edits images using Adobe Photoshop and Lightroom.
  • Manages all aspects of photography projects from client brief through final delivery.

Creative Director

Jack Morton Worldwide, Detroit, MI  (June 2022-December 2023)

  • Spearheaded creative vision for client communication and marketing challenges in collaboration with Jack Morton teams, partnering agencies, and vendors.
  • Managed program team, providing leadership, support, and advocacy for team members’ needs.
  • Offered comprehensive creative vision and art direction for video and virtual event productions.
  • Developed and delivered creative concepts, mood boards, and pitch presentations.
  • Produced detailed storyboards, shot lists, and graphic elements for use in production and post-production.
  • Led strategic creative development, ensuring innovation, brand consistency, and a commitment to diversity, equity, and inclusion (DEI) throughout conception to final delivery.
Clients

General Motors, Chevrolet, Cadillac, Buick, GMC

Key Programs

Chevy LIVE, Cadillac LIVE, Buick Live, GMC LIVE, GM World, GM MyRewards

Creative Manager, Executive Producer

MVP Collaborative, Madison Heights, MI  (March 2016-June 2022)

  • Oversaw end-to-end production of diverse projects, including video, print, digital, interactive, social media, and events, ensuring timely and budget-conscious delivery of high-quality deliverables.
  • Managed project tasks, budgets, and diverse team members, collaborating with clients and stakeholders to establish objectives, budget, and presentation approaches.
  • Cultivated and grew client relationships, partnerships, and trust by ensuring an enjoyable project journey from initiation through completion and beyond.
  • Worked closely with cross-functional teams to coordinate and approve video, UX/UI, art, and copy materials, while also contributing to the creation of designs, concepts, and sample layouts based on aesthetic design principles.
Key roles within the project lifecycle

Creative Director, Art Director, Video Director, Video and Event Producer, Project Manager,  Video Editor, Motion Graphics Designer, Camera Operator, Copywriter, Graphic Designer, Stills Photographer

Clients

Blue Cross Blue Shield of Michigan, Blue Care Network of Michigan, UAW Trust, General Motors, AAA, Comcast/Xfinity

Multimedia Production Specialist

Freelance, United States  (2009-2017)

  • Contributed diverse expertise across various multimedia content creation, including feature films, documentaries, commercials, graphics and social media content.
  • Collaborated closely with clients and creative teams to conceptualize and plan projects.
  • Managed full spectrum of video production and post-production processes from scriptwriting to editing and delivery.
Key Roles

Video Producer, Video Director, Production Manager, Video Editor, Director of Photography, Writer, Graphic Designer

Assistant Editor (Freelance)

Radish Creative Group, Royal Oak, MI (October 2014- July 2015)

  • Assisted editorial team with managing media assets, basic editing tasks, and quality control checks.
  • Demonstrated skills in project management and post-production tasks.
  • Proficient in graphic design using Photoshop, After Effects, Premiere, and Illustrator.

Education

South Dakota State University

Master of Mass Communications (2017)

Wayne State University

Bachelor of Arts – Film (2010)
Magna Cum Laude

Skills

Creative Strategy
Brand Development & Integration
Art Direction
Graphic Design
Motion Graphics
Typography & Layout
Digital & Print Production
Storytelling
Concept Development
Video Production
Video & Photo Editing
Still & Motion Photography
Lighting & Set Design
Event Management
Communication
Storyboarding & Scriptwriting
Team Leadership
Budgeting & Resource Allocation
Project Management
Client Relationship Management
Creative Problem-Solving
User Experience Design
Research

Tools

Adobe Creative Suite

Premiere Pro
After Effects
Photoshop
InDesign
Illustrator
Lightroom
Audition
Acrobat

Microsoft 365 Suite
Google Suite
Apple iWork Suite
Figma
Wordpress