I’m a Creative Director with 15+ years of experience helping brands connect with people through thoughtful strategy, compelling storytelling, and purposeful design. My background spans branding, integrated marketing, digital experiences, video, and experiential campaigns across healthcare, automotive, nonprofit, financial services, technology, and consumer industries.
I began my career in film and production, and that hands-on foundation continues to shape how I lead today. Whether developing a creative strategy, guiding a multidisciplinary team, or jumping into design, motion, or video production when needed, I enjoy bringing ideas to life from concept through execution.
Experience
Independent Creative Services
January 2020 – Present
I help agencies and organizations transform ideas into engaging brand experiences through strategic creative leadership and hands-on execution. My work spans branding, integrated campaigns, websites, video, motion graphics, experiential marketing, and content development. While many engagements are at the Creative Director level, I also step into production and design roles when projects benefit from a collaborative, hands-on approach.
Creative Director
BLVD Content (Contract)
November 2024 – November 2025
Partnered with BLVD Content to lead creative for integrated healthcare marketing initiatives supporting Health Alliance Plan and Henry Ford Health. Directed work across branding, websites, campaigns, video, e-newsletters, direct mail, billboards, posters, radio, and digital communications.
Creative Director
Jack Morton Worldwide
June 2022 – December 2023
Led creative strategy and execution for customer experience programs supporting Cadillac LIVE, Chevrolet LIVE, Buick LIVE, and GMC LIVE. Developed concepts, presentations, storyboards, and production assets while guiding multidisciplinary teams from pitch through final delivery.
Creative Manager / Executive Producer
MVP Collaborative
March 2016 – June 2022
Led integrated marketing initiatives spanning video, digital, UX/UI, print, social media, and live events. Managed creative teams, budgets, schedules, and client relationships while producing work for healthcare, automotive, insurance, telecommunications, financial services, and nonprofit organizations.
EARLIER EXPERIENCE
Hands-on production experience across feature films, short films, documentaries, commercials, industrial/web videos, music videos, and social content, serving as Producer, Director, Production Manager, Editor, Designer, and Photographer.
CORE EXPERTISE
Creative Leadership
Creative Direction • Creative Strategy • Art Direction • Concept Development • Team Leadership • Creative Operations
Brand & Marketing
Brand Strategy • Integrated Marketing • Campaign Development • Storytelling • Content Strategy
Creative & Production
Graphic Design • Motion Graphics • Video Production • Experiential Marketing • UX/UI • Presentation Design
Client Leadership
Cross-functional Collaboration • Client Relationships • Budget Management • Vendor Management • Creative Problem Solving
INDUSTRIES
Automotive • Healthcare & Health Insurance • Telecommunications • Financial Services • Technology • Consumer & CPG • Staffing & Workforce Solutions • Food & Beverage • Nonprofit
PROJECT EXPERIENCE
Branding & Identity • Integrated Campaigns • Video Production • Digital & UX/UI • Interactive & Experiential • Event & Production Design • Print • Motion Graphics • Photography • Radio & Podcasts
TOOLS & TECHNOLOGY
Creative & Design
Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, Lightroom, Audition, Media Encoder, Acrobat) • Figma
Workflow & Collaboration
Workfront • Asana • Smartsheet • Slack • Frame.io • Microsoft 365 • Google Workspace
Web & Presentation
WordPress • Keynote • PowerPoint
Education
South Dakota State University
Master of Mass Communication
Wayne State University
Bachelor of Arts, Film
PROFESSIONAL DEVELOPMENT
Manager Boot Camp • Brand Strategy • Brand Design • Design Thinking • Strategic Content Marketing • Digital Marketing • UX • Figma • Generative AI
