Building on the excitement of Cadillac’s 120th Anniversary, my team produced 2 short docu-style video events highlighting the LYRIQ, the Escalade-V and Cadillac’s history as an industry leader of design and technology. Heritage vehicles were brought into the Cadillac LIVE studio for the events and for consumers to do virtual vehicle walk-arounds with in-studio Product Specialists.

Role

Creative Director

Client

Cadillac

Agency

Jack Morton Worldwide

Production Partner

Green Sky

Post-production Partner

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