After a twenty-year hiatus, Cadillac Racing returned to the 24 Hours of Le Mans endurance-focused race in Le Mans, France. As part of their return, we produced a 24-hour (plus) livestream of the entire race through the Cadillac LIVE platform that included hosted live segments, live in-vehicle footage from all 3 Cadillac V-series.R Hypercars, pre-recorded interviews with the drivers, engineers and marketing representatives.

Role

Creative Director

Client

Cadillac

Agency

Jack Morton Worldwide

Production Partner

GM Broadcast Services

Post-production Partner

CMO Creative

Engine Sound

Live segment bumper

End of the 24-hour of Le Mans stream