Virtual Experiences

During my time at MVP Collaborative, I worked on countless websites for brands like Blue Cross Blue Shield of Michigan, AAA, General Motors, and many more. In light of the pandemic, the number of sites we created skyrocketed. We developed virtual environments for Open Enrollment, Storefronts, Business Meetings, Trade Shows, Exhibits, Press Events, Conferences, Product Launches, and Escape Rooms.

Here are some examples of the virtual experiences we created, for which I served as Creative Director.

Blue Cross Blue Shield of Michigan

Customer Experience Practices Immersion

Role

Creative Director

Client

Blue Cross Blue Shield of Michigan

When the pandemic hit, the Customer Experience Practices Immersion, an in-person learning program that leveraged three escape rooms, risked being cancelled indefinitely. To save the program, my team reimagined it into a gamified virtual learning experience.

AAA

Virtual Tow Show

Role

Creative Director

Client

AAA

For this project, my team produced the virtual Tow Show for AAA. One of our goals was to virtually recreate the scale of the exhibits/booths that visitors expect to see at in-person Tow Shows. We also created video content and collateral for all booths.

Hood Brands

2021 National Sales Meeting

Role

Creative Director

Client

Hood, Almond Breeze, Heluva Good, Lactaid, Planet Oat

For this project, my team produced the virtual, multi-day 2021 National Sales Meeting for all Hood Brands. To help keep the virtual presentations engaging, we created subtle and continuous motion to the presentation “wrapper” graphics, including background motion graphic loops and milk-inspired transitions that were used as bumpers between presenters and video roll-ins.

AAA

Girls Night At The Garage

Role

Creative Director

Client

AAA

Girls Night At The Garage was a virtual initiative to give women a fun, non-threatening and pressure-free learning experience about basic car care. The experience started out as an in-person event, but due the pandemic it moved to a virtual event.

Volvo CE

Hybrid Press Event

Role

Creative Director

Client

Volvo CE

Our team produced this hybrid (virtual and in-person) press event, Electric Goes Off Road, for Volvo CE highlighting their electric construction equipment. This press event allowed the press to join either virtually or in-person at the UCLA Mildred E. Mathias Botanical Garden. We also created a website that serve both as the registration portal for the event and the location of the virtual event.