During my time at Jack Morton Worldwide (2022-2023), my team created product videos (vehicle walkarounds) for nearly every General Motors — Buick, Cadillac, Chevrolet and GMC — vehicle. These videos provided consumers an in-depth, bumper-to-bumper look at each nameplate and were also used to help support dealer vehicle education. For Cadillac, we also created multiple international versions to used in global markets.

Role

Creative Director

Clients

Buick
Cadillac
Chevrolet
GMC

Agency

Jack Morton Worldwide

Production Partners

Seventy 7 Productions
GM Broadcast Services

Post-production Partners

Seventy 7 Productions
Switch Post
Cutters Studios

CADILLAC ESCALADE IQ Product Walkaround Video

Chevrolet Corvette E-Ray Product Walkaround Video