Updating MVP Collaborative’s branding was an initiative that I had been pitching for a while. With the world changing due to the pandemic and to honor MVP’s 40th anniversary, it seemed like the perfect time to update MVP’s branding to make it feel fresh yet familiar, while paying homage to the experiential agency’s heritage in video production.

As part of the rebrand, we developed a new logo with lens-inspired concentric circles, energized brand colors, serif and sans serif fonts, website, social and business templates, promotional items and stationary, signage, tagline, mission statement, and core values.

Role

Creative Director

Agency/Client

MVP Collaborative