As part of Blue Cross Blue Shield of Michigan’s campaign to reduce unnecessary trips to the emergency room and show the benefits of going to other sites of care, we created a video series that quickly promoted the key places that people can choose when looking for care.

In order to fit within the clients budget, I pitched using a combination of motion graphics and stock photos supported with voice over talent.

Role

Creative Director
Executive Producer

Client

Blue Cross Blue Shield of Michigan

Agency

MVP Collaborative

Blue Cross Online Visits promo